LEUS Towels – Lifestyle Meets Performance
LEUS, an adventure-ready towel brand available in over 1,000 retail stores worldwide, partnered with Stranded to design and build their Shopify-powered e-commerce experience. Our collaboration led to a 63% year-over-year revenue increase, with 68% of Q4 sales from paid social and PPC, and an 82% rise in organic search traffic.
Building Intent-Driven Pages That Convert and Inspire
We created three immersive category-specific pages for Beach, Fitness, and Golf to bring the LEUS brand experience to life. Each page pairs striking visuals with purposeful storytelling to highlight product benefits, performance, and sustainable design. This thoughtful approach invites customers to connect with each towel’s story, turning everyday purchases into a reflection of lifestyle, values, and purpose.
Mobile-First by Design
With more than half of LEUS’s transactions coming from mobile devices, Stranded designed the experience from the phone up. Every interaction, image, and layout was optimized for speed, clarity, and seamless product discovery. This mobile-first approach aligns with the growing shift toward mobile commerce, which is projected to reach 75% of all e-commerce sales by 2025. The result is higher engagement, stronger conversions, and a smoother customer journey.
Turning Free Shipping Into a Growth Strategy
To enhance the shopping experience and increase average order value, Stranded implemented a dynamic free shipping progress bar on the LEUS website. As customers add items to their cart, the bar updates in real time to show how close they are to earning free shipping. This feature simplifies the path to purchase and taps into key consumer behavior insights, with 58% of shoppers adding items to reach free shipping thresholds. By creating a transparent and motivating incentive, the design drives both higher spending and stronger customer satisfaction.
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