About Us / Beauty & Aesthetics Marketing / Plastic Surgery Marketing

Plastic Surgery Marketing Built Around How Patients Decide

As a top plastic surgery marketing agency, Stranded helps practices attract qualified consultation requests by building trust, authority, and confidence at every stage of the patient journey. Today’s plastic surgery patients self-educate, compare multiple surgeons, and look for clear signals of safety, expertise, and outcomes before they contact a practice. We unify CMO-level strategy, creative, and digital execution to ensure your plastic surgery practice shows up clearly, consistently, and credibly wherever patients are researching, making it easier for them to feel confident choosing you.

Speak to a Plastic Surgery Marketing Advisor Today

Book a Free Strategy Call ↓

High-level marketing guidance for plastic surgeons

Marketing Strategy for Plastic Surgeons

One Team. One Strategy. Zero Chaos.

Stop juggling agencies, freelancers, and disconnected tactics. As a plastic surgery marketing agency, we unify CMO-level marketing strategy, creative, and execution under one roof so every channel works together toward the same objective: helping patients find, trust, and choose your practice. Led by senior marketing leadership, our team brings clarity, consistency, and predictable growth for med spas at every stage, from emerging practices to established multi-location brands.

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High-level marketing for plastic surgeons

SEO and AI-SEO strategy for plastic surgery

Search Engine Optimization

Modern SEO for Plastic Surgeons: How Patients Actually Search

Modern plastic surgery SEO is built around visibility where patients build trust, including Google Search, local SEO and Google Maps, featured snippets, and AI-driven results. Our approach is designed to establish authority and credibility so your practice feels safe, reputable, and established in competitive markets, while reducing uncertainty and helping patients feel comfortable choosing you before they ever call.

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Google Ads journey for plastic and cosmetic surgeons from first click to booked consultation.

Google Ads for Plastic Surgeons

Google Ads for Plastic Surgeons: From First Click to Booked Appointment

Our Google Ads for plastic surgeons reach patients across their journey—from early research to high-intent local searches and retargeting. With advanced audience targeting, precise keyword strategies, and conversion-focused ad copy, our campaigns turn ad spend into booked consultations and measurable ROI.

Learn More About PPC →

Visualization of PPC funnel leading to plastic surgery consultations.

Modern treatment room with advanced laser device and skincare products.

Email Marketing for Plastic Surgeons

Email Campaigns That Build Patient Loyalty

Led by senior copywriters with experience in healthcare and elective procedures, we design email marketing for plastic surgeons that reinforces trust throughout longer consideration cycles, from educational welcome sequences to timely re-engagement that helps prospective patients feel confident moving forward with a consultation.

Paid social creatives highlighting seasonal procedures and education.

Paid Social for Plastic Surgeons

Paid social for plastic surgeons must work within strict platform guidelines, which is why our approach prioritizes education, credibility, and consistent visibility rather than promotional claims. We use compliant educational messaging, procedure-context content, and strategic retargeting to keep your practice familiar and reassuring as patients research and compare options, with Meta Lead Forms providing a low-friction way for interested patients to request more information when they are ready.

Paid social examples for plastic surgery procedures.

Real-Time Marketing Insights

Clear Visibility Into What’s Driving Patient Growth

We provide unified reporting that gives plastic surgery practices a clear view of performance across Google Search, local SEO, paid media, social, email, and your website, all in one streamlined dashboard. Real-time visibility into consultations, calls, and engagement helps you understand what is working as it happens, while actionable insights connect marketing activity directly to patient demand and revenue so decisions are based on clarity, not guesswork.

From Other Practices

Scottsdale Med Spa

+139% revenue, +77% bookings (2024) | +723% search impressions, +195% search clicks, +121% Google Business (GBP) impressions, +46% GBP website clicks, online bookings +84% (2025 YTD)

"Patrick and his team at Stranded has done an incredible job. Their work has been instrumental in growing our med spa business and attracting new clients. We’re excited to continue this successful partnership!"

Jennifer Biffer, Owner

Visit Website ↗

GLAM of Scottsdale

YoY Growth: +134% online bookings, +51% Google Business (GBP) impressions, +89% organic search impressions, +20% search clicks

"We would like to take the time to show our appreciation for the extensive work Patrick and his team from Stranded have done for us over the past couple of years! Rebranding is never an easy task, but Patrick’s guidance throughout it has made all of our goals come true!"

Olga Castro, General Manager

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True Life Canvas

YoY Growth: +67% organic impressions, +35% Google Business impressions, +71% ad clicks, with a 45% reduction in ad spend.

"Since partnering with them, we’ve seen strong gains in performance while they’ve worked hard to reduce our advertising spend at the same time. It’s rare to find a group that combines results-driven strategy with such a personal, collaborative approach. Our relationship with them has been outstanding, and I’d recommend Stranded to anyone looking to elevate their marketing."

Hayley Shortridge-Gabriel, Owner

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Full Spectrum Face + Body

+77% Revenue (Q2), +64% Revenue (Q3), +48% Website Traffic, +20% Organic Clicks, +36% Google Calls

"They're not just keeping up with trends—they're actively adapting and integrating emerging technologies like AI into our strategies. What stands out even more than their technical skills is their genuine investment in our business's overall success. It’s clear that they care about the long-term growth of the company, not just the performance of their campaigns."

Deb Mauro, DNAP & Medical Director, Owner

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The Beauty Box NY

YoY Growth: +64% website traffic, +64% Google Business (GBP) impressions, +139% organic search impressions, +128% search clicks

"I am thrilled to share my experience with Patrick and his team, they have truly transformed our online presence. We saw noticeable improvements in our traffic and engagement metrics within a short period."

Gaynor Donelan, Owner

Visit Website ↗

Cut Hairdressing

For luxury salon Cut, we built a mobile-first website with fast load times and intuitive navigation—making services, pricing, and booking effortless on any device.

"For us, having an agency who understands our business is key, and because of their years of experience with the beauty and salon industry, I knew Stranded was the perfect agency to take our salon to a world-class level."

Raphael Alvarez, Owner

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Esthetically Alyssa

We partnered with Esthetically Alyssa to develop a brand identity and a custom website that highlights her esthetician services.

"Working with Patrick was such a smooth and enjoyable experience! He brought my vision to life and created a website that feels so aligned with my brand."

Alyssa Morales, Owner

Visit Story →

Avanti Salon

Avanti Salon, a Newbury Street icon for over 40 years, has partnered with Stranded for more than a decade to enhance their digital presence.

View Story →

Marketing Packages

Our all-in-one and à la carte marketing plans adapt as your business grows. Need a custom solution? Let’s talk!

All-In-One Marketing Packages

All-In-One Essentials

$2,500 /mo

Our foundational package with SEO, PPC, email, and consulting to fuel your start.

Key Features

Marketing strategy and quarterly roadmap
Consulting: 1 hour/month dedicated to marketing strategy and planning.
SEO Essentials Package: Deliver consistent content, build AI recognition, and establish foundational backlink authority
Pay-Per-Click Strategy: Reach new customers, boost awareness, and retarget with precision using Google Ads.*
Email Marketing: 2 campaigns/month
Real-Time Marketing Insights: Branded dashboard with live performance data
Monthly performance report with strategic insights

*All ad spend is billed directly to your business by Google, using the payment method on file in your Google Ads account.

All-In-One Plus

$3,500 /mo (Save 10%)

Gain momentum with more SEO, more email, more strategy plus design support. Built for growing businesses.

Key Features

Marketing strategy and quarterly roadmap
Consulting: 2 hours/month of dedicated marketing strategy, delivered in bi-weekly 1-hour sessions.
SEO Plus Package: Balanced SEO growth with stronger AI footprint, double the content power, and authority link building
Pay-Per-Click Strategy: Reach new customers, boost awareness, and retarget with precision using Google Ads.*
Email Marketing: 4 campaigns/month
Graphic design: Up to 2 collateral requests (print or digital) per month
Real-Time Marketing Insights: Branded dashboard with live performance data
Monthly performance report with strategic insights

*All ad spend is billed directly to your business by Google, using the payment method on file in your Google Ads account.

All-In-One Premium

$5,000 /mo (Save 20%)

Maximize growth with advanced SEO, AI authority, extra email, and design included.

Key Features

Marketing strategy and quarterly roadmap
Consulting: 2 hours/month of dedicated marketing strategy, delivered in bi-weekly 1-hour sessions.
SEO Premium Package: Aggressive SEO + AI authority building, designed to dominate both traditional search engines and AI-driven results
Pay-Per-Click Strategy: Reach new customers, boost awareness, and retarget with precision using Google Ads.*
Email Marketing: 6 campaigns/month
Graphic design: Up to 4 collateral requests (print or digital) per month
Real-Time Marketing Insights: Branded dashboard with live performance data
Monthly performance report with strategic insights

*All ad spend is billed directly to your business by Google, using the payment method on file in your Google Ads account.

Search & SEO Growth

SEO Essentials

$695 /mo

Emerging startups and small businesses that want a budget-friendly SEO foundation with AI visibility, consistent content, and authority backlinks. Package also included in our All-In-One Essentials Plan.

Focus: A cost-effective entry package designed to deliver consistent content, build AI recognition, and establish foundational backlink authority.
Strategic Site Audit: Identify on-site issues, growth opportunities, and establish baseline performance.
Keyword & Competitor Research: Local + national keyword insights with competitor gap analysis.
Content Cluster Strategy: Structured keyword mapping around 5 core focus topics to strengthen topical authority.
On-Page SEO: Optimization of 1 priority web page/month, aligned with search intent and high-value keywords.
Content Creation: 1 SEO Blog Post (1,000+ words, keyword-optimized) → Built to rank in Google and surface in AI overviews
Mini AI SEO Backlink Boost: 2 AI-ranking press release placements or guest posts on high-authority sites crawled by AI tools
100 High DA Backlinks (contextual, mix of dofollow/nofollow) with DA 45–95 range for strong authority signals
Basic AI Visibility Setup: (5–10 mini tasks) to seed recognition in ChatGPT, Gemini, and Perplexity
Google Tools Setup & Monitoring: Rank tracking, Search Console integration, and analytics configuration.
Live Reporting Dashboard: Branded, real-time performance insights and keyword rankings.

SEO Plus

$1250 /mo (Save 10%)

Small to mid-size businesses ready to scale their SEO with more content, stronger AI visibility, and expanded backlink authority. Package also included in our All-In-One Plus Plan.

Focus: Balanced SEO growth with stronger AI footprint, double the content power, and authority link building — designed to compete in more competitive niches.
Strategic Site Audit: Comprehensive review to uncover on-site issues, opportunities, and establish baseline performance.
Keyword & Competitor Research: Local + national keyword insights with competitor gap analysis.
Content Cluster Strategy: Structured keyword mapping around 10 core focus topics to strengthen topical authority.
Snippet Optimization: AI-friendly formatting and semantic structure for better Featured Snippet visibility.
On-Page SEO: Optimization of up to 2 priority web pages/month, aligned with search intent and high-value keywords.
Content Creation: 2 SEO Blog Posts (1,000+ words, keyword-optimized) → Built to rank in Google and surface in AI overviews
AI Backlink Campaign: 4 monthly placements (mix of AI-ranking press releases + guest posts on authority sites)
200 High DA Backlinks (contextual, diversified sources) with DA range 50–95 to boost domain authority.
AI Training & Reinforcement: Ongoing Microworkers-style brand exposure tasks (monthly prompts to seed brand mentions across ChatGPT, Gemini, and Perplexity)
Google Tools Setup & Monitoring: Rank tracking, Search Console integration, and analytics configuration.
Live Reporting Dashboard: Branded, real-time performance insights and keyword rankings.

SEO Premium

$1,750 /mo (Save 17%)

Businesses in competitive industries ready to dominate both Google search and AI-driven overviews with advanced content, premium backlinks, and full AI optimization. Package also included in our All-In-One Premium Plan.

Focus: Aggressive SEO + AI authority building, designed to dominate both traditional search engines and AI-driven results in highly competitive markets.
Strategic Site Audit: Advanced review to uncover on-site issues, technical gaps, and high-growth opportunities.
Keyword & Competitor Research: Local + national keyword insights with competitor gap analysis.
Content Cluster Strategy: Keyword mapping around 10+ core focus topics to build unmatched topical authority.
On-Page SEO: Optimization of up to 3 priority web pages/month, aligned to high-intent keywords and search intent.
Content Creation: 3 SEO Blog Posts (1,000+ words each, advanced SEO + conversational AI targeting) → Designed to rank in Google, surface in AI overviews, and reinforce topical authority
Snippet Optimization: AI-ready formatting and semantic structure for Google’s Featured Snippets + AI summaries.
Expanded AI Backlink Campaign:

6 premium placements/month (AI-ranking press releases, guest posts, authority backlinks)
Each press release syndicated to 120+ Google News sites for maximum visibility

300 High DA Backlinks from premium-tier, high-trust domains with DA range 50–98
Full AI Search Optimization Setup:

Complete Microworkers campaign + AI search training
20–30 prompts/month, data formatting, and structured workflows to ensure recognition across ChatGPT, Gemini, and Perplexity

Google Tools Setup & Monitoring: Rank tracking, Search Console integration, and analytics configuration.
Live Reporting Dashboard: Branded, real-time performance insights and keyword rankings.

Social Media Studio (SoCal + NYC Clients)

Social Media Studio

$2,300 /mo

Focus: Consistency + Presence — Perfect for clients establishing a strong, polished social presence.

1 scheduled onsite shoot day for professional content creation
Social calendar with 6–8 custom posts per month across 2–3 platforms (Instagram, TikTok)
Light community management: responding to basic comments and DMs
Scheduling and posting across platforms
Creative briefs and direction for in-person and remote content creation
Deep-dive social report with actionable recommendations
Monthly performance report with insights & learnings
Bi-weekly trend watch: curated roundup of trending sounds, events, and cultural opportunities
Real-time marketing insights: branded dashboard with live performance data

Social Media Studio Plus

$4,600 /mo

Focus: Growth + Engagement — Ideal for clients looking to grow their audience and consistently boost engagement.

2 scheduled onsite shoot days for professional content creation
Social calendar with 10–12 custom posts per month across 2–3 platforms (Instagram, TikTok, YouTube Shorts)
Moderate community management: responding to comments, DMs, and engagement 2–3x/week
Scheduling and posting across platforms
Creative briefs and direction for in-person and remote content creation
Deep-dive social report with actionable recommendations
Monthly performance report with insights & learnings
Bi-weekly trend watch: curated roundup of trending sounds, events, and cultural opportunities
Real-time marketing insights: branded dashboard with live performance data

Social Media Studio Premium

$6,900 /mo

Focus: Scale + Strategic Partnership — For clients seeking aggressive awareness, cultural relevance, and long-term growth.

3 scheduled onsite shoot days for professional content creation
Social calendar with 18–20 custom posts per month across 2–3 platforms (Instagram, TikTok, YouTube Shorts)
Advanced community management: responding to comments, DMs, and engagement 4–5x per week
Scheduling and posting across platforms
Creative briefs and direction for in-person and remote content creation
Deep-dive social report with actionable recommendations
Monthly performance report with insights & learnings
Bi-weekly trend watch: curated roundup of trending sounds, events, and cultural opportunities
Real-time marketing insights: branded dashboard with live performance data

Ads & Web Experience

Pay-Per-Click (Google Ads)

$1,250 /mo

Optimization of up to 10 Ad Groups
Campaign Types: Performance Max, Search, Display, Video, and Shopping Ads campaigns
Conversion Tracking Setup: (GA4, GTM, Merchant Center)
Smart Bidding Strategy: Align keyword intent with performance goals to maximize your budget
Competition Analysis
Keyword Match Types: Target high-impact keywords to reach the right audience and drive more conversions
Copywriting: Craft compelling headlines, strong CTAs, and keyword-driven messaging to boost click-through rates and conversions
Landing Page Optimization: Enhance or develop landing pages with A/B testing and UX improvements to boost conversions
Negative Keyword Filters: Filter out irrelevant traffic and protect ad spend
Ongoing campaign monitoring and adjustments
Detailed performance tracking and reporting
Live Reporting Dashboard: Branded, real-time performance insights for your PPC campaigns

*Your advertising budget is separate from our service fees. All ad spend is billed directly to your business by Google, using the payment method on file in your Google Ads account.

Learn more about our PPC Strategy here

Paid Social

$1,250 /mo (1 platform)

Select 1 platform for paid advertising: Meta (Includes Facebook & Instagram), TikTok, LinkedIn, or X
Comprehensive audience targeting and segmentation
Conversion Tracking: Meta Ads (Meta Pixel, Events Manager, GTM integration as needed)
Competition and keyword analysis
Campaign setup and management
Ongoing ad performance analysis and adjustments
Retargeting and remarketing strategies
Image Carousels, Video Ads (9:16, 4:5, 5:1)
Landing page experiences
Detailed performance tracking and reporting
Live Reporting Dashboard: Branded, real-time performance insights for your paid social campaigns

*Your advertising budget is separate from our service fees. All ad spend for platforms such as Meta Ads (Facebook and Instagram), LinkedIn Ads, and TikTok Ads is billed directly to your business by the respective platform, using the payment method on file in your ad account.

Web Design & Development

$6,000 - 10,000

Shopify Partner & WordPress Developers
Design and develop up to 10 custom pages using a premium developer framework
Establish hosting, firewalls, security
Complimentary ADA website compliance
On-page SEO: meta titles, descriptions, ALT tags, image descriptions
Third-party integrations

*Please note that web hosting services are not included in our packages and are billed separately. We will recommend third-party hosting providers tailored to your specific needs, but the final selection and purchase of hosting services are your responsibility.

Frequently Asked Questions

Got more questions? Contact us.

Can I upgrade my plastic surgery marketing package as my practice grows?

Yes. Whether you’re a solo board-certified plastic surgeon or managing a multi-location cosmetic surgery center, you can upgrade or expand your marketing plan at any time. Many practices start with our Core plan and later scale to include Google Ads, SEO, and advanced patient acquisition funnels as their case volume and reputation grow.

Is the advertising budget for Google or Meta Ads included in the marketing retainer?

No. Your ad spend is separate from our service fees to maintain full transparency. Advertising costs for Google Ads, Meta (Facebook + Instagram), or TikTok are billed directly to your practice by each platform. This ensures every dollar of your ad budget goes toward generating qualified plastic surgery leads and new patient consultations.

Do you charge plastic surgery practices a percentage of ad spend?

No. We charge a flat monthly retainer instead of a percentage of your ad budget. That means your investment goes directly toward ad clicks, conversions, and new patient growth—not hidden fees. Our transparent pricing helps plastic surgeons forecast marketing ROI with confidence.

What is the typical commitment for plastic surgery marketing services?

We recommend a 6-month minimum to allow campaigns to mature and produce measurable growth in leads, bookings, and SEO visibility. After that, your plan transitions to month-to-month, giving your plastic surgery practice flexibility while maintaining consistency in branding and patient acquisition.

Which marketing services work best for plastic surgeons?

Most successful plastic surgery practices see the best results with a hybrid strategy combining SEO, Google Ads, and paid social. SEO builds long-term authority for procedure keywords like “rhinoplasty near me” or “breast augmentation surgeon,” while Google Ads captures immediate patient intent and drives consultation requests. Content marketing, email automation, and patient retention campaigns further strengthen long-term revenue growth.

How quickly can my plastic surgery practice see marketing results?

Google Ads and paid social campaigns can start generating qualified consultation requests within 2–3 weeks. SEO for plastic surgeons typically takes 3–6 months to build rankings for core procedures like facelift, liposuction, and tummy tuck. Combining both creates immediate visibility and long-term brand equity in your market.

Which plastic surgery procedures benefit most from online marketing?

High-intent, elective procedures like breast augmentation, rhinoplasty, facelift, mommy makeover, and body contouring consistently perform best with PPC and SEO. Non-surgical services such as injectables, laser treatments, and skin tightening also generate strong ROI through remarketing and retention campaigns.

Do you provide exclusivity for each plastic surgery market?

Yes. We offer regional exclusivity to ensure we’re not managing competing campaigns within the same geographic area. Each partnership is built on trust, transparency, and measurable results—allowing your practice to dominate your local market for your chosen procedures.

About Us / Beauty & Aesthetics Marketing / Plastic Surgery Marketing

Plastic Surgery Marketing Built Around How Patients Decide

Speak to a Plastic Surgery Marketing Advisor Today

Marketing Strategy for Plastic Surgeons

One Team. One Strategy. Zero Chaos.

Search Engine Optimization

Modern SEO for Plastic Surgeons: How Patients Actually Search

Google Ads for Plastic Surgeons

Google Ads for Plastic Surgeons: From First Click to Booked Appointment

Email Marketing for Plastic Surgeons

Email Campaigns That Build Patient Loyalty

Paid Social for Plastic Surgeons

Paid Social That Reinforces Trust and Visibility

Real-Time Marketing Insights

Clear Visibility Into What’s Driving Patient Growth

From Other Practices

Scottsdale Med Spa

+139% revenue, +77% bookings (2024) | +723% search impressions, +195% search clicks, +121% Google Business (GBP) impressions, +46% GBP website clicks, online bookings +84% (2025 YTD)

Jennifer Biffer, Owner

GLAM of Scottsdale

YoY Growth: +134% online bookings, +51% Google Business (GBP) impressions, +89% organic search impressions, +20% search clicks

Olga Castro, General Manager

True Life Canvas

YoY Growth: +67% organic impressions, +35% Google Business impressions, +71% ad clicks, with a 45% reduction in ad spend.

Hayley Shortridge-Gabriel, Owner

Full Spectrum Face + Body

+77% Revenue (Q2), +64% Revenue (Q3), +48% Website Traffic, +20% Organic Clicks, +36% Google Calls

Deb Mauro, DNAP & Medical Director, Owner

The Beauty Box NY

YoY Growth: +64% website traffic, +64% Google Business (GBP) impressions, +139% organic search impressions, +128% search clicks

Gaynor Donelan, Owner

Cut Hairdressing

For luxury salon Cut, we built a mobile-first website with fast load times and intuitive navigation—making services, pricing, and booking effortless on any device.

Raphael Alvarez, Owner

Esthetically Alyssa

We partnered with Esthetically Alyssa to develop a brand identity and a custom website that highlights her esthetician services.

Alyssa Morales, Owner

Avanti Salon

Avanti Salon, a Newbury Street icon for over 40 years, has partnered with Stranded for more than a decade to enhance their digital presence.

Marketing Packages

All-In-One Essentials

All-In-One Plus

All-In-One Premium

SEO Essentials

SEO Plus

SEO Premium

Social Media Studio

Social Media Studio Plus

Social Media Studio Premium

Pay-Per-Click (Google Ads)

Paid Social

Web Design & Development

Frequently Asked Questions

Book a Free Strategy Call