High quality, ethically sourced, roasted-to-order coffee. Focusing on those three values, we partnered with specialty coffee brand Jaunt Coffee Roasters to their execute their marketing strategy, increase revenue and brand recognition, and improve customer loyalty.
Video is an essential component of successful brand storytelling at all stages of the sales funnel. To build a connection with customers and create a sense of trust, we focused on showcasing Jaunt’s personality. Research has shown that people are more likely to engage with and share video content than other types of content, which can help to increase brand awareness and generate more leads. We partnered with Knowmad Development to produce a series of short-form video content featuring different experiences at Jaunt. For flexibility, content was show aspect ratios 16:9, 4:5, 1:1, and 9:16.
Produced by Stranded x Knowmad Development
Photos by Lee Sepulveda
By providing clear and detailed images of products, customers can get a better sense of what they are buying and feel more confident in their purchase decision. This can help to reduce the likelihood of returns or negative reviews, and ultimately lead to more repeat business and customer loyalty. We hired Photographer Lee Sepulveda on an ongoing basis to shoot content that can be used across all channels.
Built on Shopify, the website serves multiple objectives: e-commerce, brand storytelling, and driving foot traffic to its physical location. With more than 75% of consumers conducting local searches with their smartphones, we emphasized creating a frictionless mobile experience.
With the continued boom of third-wave coffee, it was critical that the website was approachable for both experienced specialty coffee buyers and first-time consumers. We added roast levels and notes below the product for faster scanning. We sprinkled value prop visual cues to emphasize quality further. We continue to make improvements through conversion rate optimization. Year-to-date, conversion rates have increased by 85%.
Convenience and flexibility have become huge factors in consumer behavior online. Jaunt's coffee subcriptions allow the customer to select the quantity and frequency of their coffee deliveries while saving money. Jaunt is embracing the trend of Buy Now, Pay Later. Gen Z and millennials see (BNPL) as a "safer" option than credit cards. Additionally, we've added upselling mechanisms during checkout which have increased sales by 5-10%.
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