Jaunt Coffee Roasters was founded in 2018 on the belief that coffee should be a thoughtful experience, rather than a mindless necessity. They believe high quality beans that are ethically sourced, meticulously roasted, and prepared with care, result in a cup of coffee so delicious one can’t help but slow down and savor every sip. Jaunt worked with Stranded to develop a new e-commerce experience on Shopify.
We prioritized creating a simple, yet visual layout to navigate customers effortlessly. It was important to Jaunt that we educate customers on coffee selection without overwhelming them. We added tasting notes and roast level next to the product name. Customers can filter by notes from the collection page. Customers can opt to purchase by the bag or become a subscriber and have coffee delivered to their door monthly.
The website is a mix of e-commerce, brand storytellinbg, and information about their store. For the design process it was important that we tell their story and that the brand permeates throughout the customer experience. We opted to go for a more progressive layout with bold typography and use of colors. We added small brand visual cues such as the red coffee beans icon at the top pages Our Story, Visit Us and Wholesale. With the help of photographer Victor Schwanke from vscreative.co, he captured new images that would help tell the story and create establish tone and consistency.