At our marketing agency, we had the privilege of collaborating with Jaunt Coffee Roasters, a specialty coffee brand that prides itself on delivering exceptional, ethically sourced coffee that is roasted to order. Designed and built a new Shopify website, created product and lifestyle imagery, and produced brand videos. Our pay-per-click, paid social, and SEO strategy resulted in a 400% growth from 2020 to 2023.
Visit Jaunt's WebsiteProduced by Stranded x Knowmad Development
Video is an essential component of successful brand storytelling at all stages of the sales funnel. To build a connection with customers and create a sense of trust, we focused on showcasing Jaunt’s personality. Research has shown that people are more likely to engage with and share video content than other types of content, which can help to increase brand awareness and generate more leads. We partnered with Knowmad Development to produce a series of short-form video content featuring different experiences at Jaunt. For flexibility, content was show aspect ratios 16:9, 4:5, 1:1, and 9:16.
Photos by Lee Sepulveda
Clear, detailed product images help customers feel confident in their purchase decisions, reducing returns and negative reviews, and increasing repeat business and loyalty. We hired photographer Lee Sepulveda on an ongoing basis to shoot content for all channels.
Photos by Lee Sepulveda
Built on Shopify, the website serves multiple objectives: e-commerce, brand storytelling, and driving foot traffic to the physical location. With over 75% of consumers conducting local searches on smartphones, we prioritized a seamless mobile experience.
To cater to both experienced specialty coffee buyers and first-time consumers, we included roast levels and notes below each product for quick scanning. Visual cues highlighting quality were added to reinforce value. Through ongoing conversion rate optimization, year-to-date conversion rates have increased by 85%.
Convenience and flexibility are crucial in online consumer behavior. Jaunt's coffee subscriptions let customers choose the quantity and frequency of deliveries while saving money. Embracing the Buy Now, Pay Later trend, Jaunt appeals to Gen Z and millennials who view BNPL as a safer option than credit cards. Additionally, upselling mechanisms during checkout have increased sales by 5-10%.
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