Jaunt Coffee Roasters was founded on the belief that coffee should be a thoughtful experience, rather than a mindless necessity. They believe high-quality beans that are ethically sourced, meticulously roasted, and prepared with care, result in a cup of coffee so delicious one can’t help but slow down and savor every sip. Jaunt hired Stranded to lead the creation, development and delivery of a new e-commerce site, and continue to provide ongoing strategy, assets and reporting for digital ad campaigns.
Built on Shopify, the website serves multiple objectives: e-commerce, brand storytelling, and driving foot traffic to their physical location. It was important to Jaunt that the website was approachable and efficient for experienced specialty coffee buyers and first-time consumers. To improve usability on collection and individual product pages, we added important product details below each title rather than bury them in the description.
Convenience was top of mind when developing this website. Coffee subscriptions offer customers the flexibility to decide the quantity and frequency delivered. We leaned in heavily on the Buy Now, Pay Later concept (BNPL). BNPL is most popular amongst millennials, with 54% using this payment method. Additionally, to accelerate the checkout process, we provided additional payment methods such as Apple Pay, Amazon, Shop Pay, and PayPal.
