We partnered with Jaunt Coffee Roasters, a specialty coffee brand committed to exceptional, ethically sourced, roasted-to-order coffee. We designed and built a new Shopify website, crafted product and lifestyle imagery, and produced brand videos. Our PPC, paid social, and SEO strategies drove 400% growth from 2020 to 2023.
Visit Website ↗Produced by Stranded x Knowmad Development
Video plays a crucial role in brand storytelling across all stages of the sales funnel, fostering customer trust and connection. To showcase Jaunt’s unique personality, we collaborated with Knowmad Development to create a series of short-form videos highlighting various Jaunt experiences. With video being more engaging and shareable than other content types, this approach boosted brand awareness and lead generation. For maximum versatility, the content was produced in multiple aspect ratios: 16:9, 4:5, 1:1, and 9:16.
Photos by Lee Sepulveda
High-quality product images instill customer confidence, reduce returns, minimize negative reviews, and boost repeat business and loyalty. We partnered with photographer Lee Sepulveda for ongoing content creation across all channels.
Photos by Lee Sepulveda
Built on Shopify, the website serves multiple objectives: e-commerce, brand storytelling, and driving foot traffic to the physical location. With over 75% of consumers conducting local searches on smartphones, we prioritized a seamless mobile experience.
To cater to both experienced specialty coffee buyers and first-time consumers, we included roast levels and notes below each product for quick scanning. Visual cues highlighting quality were added to reinforce value. Through ongoing conversion rate optimization, year-to-date conversion rates have increased by 85%.
Convenience and flexibility are crucial in online consumer behavior. Jaunt's coffee subscriptions let customers choose the quantity and frequency of deliveries while saving money. Embracing the Buy Now, Pay Later trend, Jaunt appeals to Gen Z and millennials who view BNPL as a safer option than credit cards. Additionally, upselling mechanisms during checkout have increased sales by 5-10%.
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