IFEMA (Institución Ferial de Madrid) launched a campaign aimed at expanding the global reach of Mercedes-Benz Fashion Week Madrid. As a crucial part of this initiative, they have partnered with renowned celebrity fashion stylist Derek Warburton, based in Los Angeles. To bring this collaboration to life, IFEMA hired the creative production team at Stranded's Madrid office, who worked diligently to produce an engaging 4-part mini web series titled "All Access Madrid," with Derek Warburton taking center stage.
This case study shines a spotlight on the success of web series, highlighting its ability to unravel the secrets of Fashion Week, foster engaging dialogues with influential figures, and amplify Madrid's significance within the global fashion arena.
Derek took viewers behind-the-scenes and on the runway for first looks, interviews with presenting designers including Custo Barcelona, Agatha Ruiz De La Prada and Juan Vidal. In addition, Derek sat down with industry titans to talk about their thoughts on the future of fashion and how Madrid plays a role in it. To highlight the city, we took Derek out on the street to visit marketplaces and have impromptu conversations with industry friends in the heart of Madrid.
Derek Warburton’s media background, his years of experience outfitting A-list celebrities and his considerable knowledge of the fashion industry brought a great energy to the series. With the combined social media reach of Derek and MBFWM, the series was distributed across Facebook, YouTube, and Instagram. In the first week, the series generated approximately 100,000 views and 36,000 likes.
Unlock your business's potential and take the first step toward success by scheduling a free 30-minute strategy session today!
