IFEMA launched a campaign to expand the global reach of the 69th edition of Mercedes-Benz Fashion Week Madrid, partnering with Los Angeles-based celebrity fashion stylist Derek Warburton. They hired Stranded's Madrid office to produce an engaging 4-part mini web series, "All Access Madrid," featuring Warburton. This case study highlights the web series' success in unveiling Fashion Week's secrets, engaging with influential figures, and amplifying Madrid's significance in the global fashion scene.
Videographer: Ammar Montaser for Stranded
Derek took viewers behind-the-scenes and on the runway for first looks, interviews with presenting designers including Custo Barcelona, Agatha Ruiz De La Prada and Juan Vidal. In addition, Derek sat down with industry titans to talk about their thoughts on the future of fashion and how Madrid plays a role in it. To highlight the city, we took Derek out on the street to visit marketplaces and have impromptu conversations with industry friends in the heart of Madrid.
Derek Warburton's media background, experience outfitting A-list celebrities, and extensive fashion industry knowledge brought great energy to the series. Distributed across Facebook, YouTube, and Instagram, the combined social media reach of Derek and MBFWM generated approximately 100,000 views and 36,000 likes in the first week.
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