About Us / Fractional CMO Services
Hire a Fractional CMO — Strategic Marketing Leadership & Growth-Driven Execution
Unlock Executive Marketing Leadership Without Full-Time Cost. Access strategic fractional CMO services designed to accelerate growth, optimize marketing spend, and elevate your brand. Whether you’re scaling a startup, leading a growing DTC brand, or navigating a leadership transition, our experienced fractional CMOs deliver C-suite strategy + hands-on execution — without the overhead of a full-time hire.
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Strategic Power, Fractional Cost
Unlock C-suite strategy and execution—without the 6-figure salary. Get the clarity and momentum of a seasoned CMO, minus the fixed cost.
Built for Your Growth Stage
Whether you're launching your brand or scaling past plateaus, get marketing built to move you forward—backed by real data, not guesswork.
Flexible, Scalable Support
Growth isn’t linear—and neither is your support. Scale up or down with a fractional CMO who flexes with your business, not against it.
How a Fractional CMO Can Support Your Business
What Is a Fractional CMO?
A fractional Chief Marketing Officer is an experienced marketing executive who partners with your business on a part-time or contract basis to provide senior-level strategic and operational marketing leadership. Unlike a full-time CMO, fractional CMOs offer flexible hours, scalable support, and growth expertise — all at a fraction of the cost.
What Are the Benefits of Hiring a Fractional CMO?
Large corporations often require a full-time Chief Marketing Officer, but many small to mid-sized businesses benefit more from a flexible alternative. Hiring a fractional CMO is a cost-effective way to access expert marketing leadership without the expense of a full-time salary and executive benefits. This model provides strategic guidance, accelerates growth, and frees up budget to reinvest in high-impact marketing.
Who Benefits from Hiring a Fractional CMO?
- Startups & Early-Stage Brands — Need strategic GTM planning and market traction
- Scaling Companies — Ready to optimize growth channels and systems
- Private Equity & Venture Capital Firms — Seeking operational marketing leadership across portfolio companies
- Teams in Transition — Interim leadership while hiring or restructuring
Marketing for Financial Services
Marketing Consulting for Private Equity and Venture Capital Firms
Fractional CMOs give private equity and venture capital firms a strategic edge—reducing risk, accelerating growth, and maximizing return across their portfolios. Stranded partners directly with founders to align marketing, product, and revenue goals while installing the leadership and systems needed to scale efficiently. Through clear reporting, stage-appropriate strategy, and operational alignment, we turn marketing into a measurable growth engine for every investment.
Explore PE & VC Consulting →
Our Fractional CMO Services Include
Go-To-Market Strategy
Market analysis, customer segmentation, positioning, and launch planning designed to create demand and shorten time-to-revenue.
Sales Process Optimization
Pipeline strategy, funnel diagnostics, and marketing-to-sales alignment that improves lead quality, conversion rates, and retention.
Data-Driven Leadership
KPI frameworks, attribution modeling, and performance reporting that turn marketing into a predictable growth engine.
Brand Positioning & Messaging
Clear positioning, value propositions, and messaging systems that differentiate your brand and support all acquisition channels.
Cross-Functional Alignment
Strategic leadership that unifies marketing, sales, product, and leadership teams around shared growth priorities.
Execution Oversight
Hands-on direction across SEO, content, paid media, lifecycle marketing, and conversion optimization—ensuring strategy actually ships.
Frequently Asked Questions
Got more questions? Contact us.
What is a fractional CMO?
A fractional CMO is an experienced marketing executive who works with your business on a part-time or contract basis. They provide senior-level strategy, leadership, and execution guidance without the cost of a full-time hire.
What are the benefits of hiring a fractional CMO?
You gain executive-level marketing leadership at a fraction of the cost, flexible engagement terms, faster time to value, and an objective perspective to align marketing, sales, and product. Fractional CMOs also mentor your team and improve accountability with measurable KPIs.
Who should hire a fractional CMO?
Fractional CMOs are ideal for startups, scaling brands, private-equity and venture-backed companies, or organizations in leadership transition. They’re a strong fit when you need marketing expertise but aren’t ready for a permanent, full-time CMO.
What is included in a fractional CMO engagement?
Engagements typically include go-to-market strategy, messaging and positioning, demand generation, pipeline and retention optimization, vendor and team management, and regular strategy sessions with reporting. The exact scope and cadence are tailored to your business goals.
How much does a fractional CMO cost?
We offer tiered packages as well as custom enterprise solutions. Pricing varies by scope, hours, and company size. Most engagements range from $2,000 to $5,000 per month — designed to deliver 90% of the value of a full-time CMO at a fraction of the cost.
What’s the difference between a fractional CMO and a full-time CMO?
A full-time CMO is a permanent executive hire with a high salary, equity, and long-term commitment. A fractional CMO provides the same senior-level strategy and leadership on a part-time or contract basis at a significantly lower cost.
When is the right time to hire a fractional CMO?
The right time is when growth stalls, marketing feels reactive, or leadership lacks visibility into performance. Companies often hire a fractional CMO before scaling spend, launching a new product, entering a new market, or replacing a departing marketing leader.
What results can a fractional CMO help achieve?
A fractional CMO helps create predictable growth by improving positioning, demand generation, pipeline quality, conversion rates, and marketing efficiency—while giving leadership clear visibility into performance and ROI.
How long does a typical fractional CMO engagement last?
Most engagements last between 3 and 12 months, depending on goals and complexity. Some companies engage a fractional CMO short-term for strategy and structure, while others retain long-term leadership support.
Will a fractional CMO work with our internal team or existing agencies?
Yes. A fractional CMO works across internal teams and external partners to align strategy, execution, and accountability—ensuring all efforts support shared growth objectives.
Is a fractional CMO strategic, tactical, or both?
Both. A fractional CMO sets strategic direction while also guiding execution to ensure initiatives are implemented correctly and tied to measurable business outcomes.
How is success measured in a fractional CMO engagement?
Success is measured through clearly defined KPIs tied to revenue, pipeline health, efficiency, and growth objectives—such as lead quality, conversion rates, CAC, retention, and channel performance.
How do I get started?
Schedule a discovery call. We’ll review your goals, challenges, and team structure, then recommend the best-fit engagement to accelerate growth.
Book a Free Strategy Call
We’ll review your current marketing, talk through your goals, and outline a custom strategy. No pressure, just honest insight.
