As a seasoned professional with two decades of experience, I possess a wealth of knowledge in leading go-to-market strategies, digital marketing, growth marketing, and business development. My track record in scaling small businesses, startups, SaaS companies and direct-to-consumer brands have seen percentages of growth between 100% to 400%.
I have had an eclectic client base, ranging from early-stage startups to Fortune 500 companies, and my roots in both New York City and Madrid have given me a unique and global perspective. My enthusiasm for marketing and dedication to success has me excited to help launch your company to new heights. As your fractional CMO, I will share my marketing expertise and provide high-level guidance, execute your market strategy, tap into new markets, drive sales, lower costs, and mentor your marketing team. Let's find your north star!
View Fractional CMO services
A fractional CMO (or part-time CMO) is someone who serves as your Chief Marketing Officer for your company but is hired as a contractor or consultant. For small to medium-sized businesses, a fractional CMOs can bring 90% of the value at a fraction of the cost. They bring vast knowledge and experience in planning and executing marketing strategy, building cohesive brands, leveraging digital media, improving sales pipelines, and generating leads for your sales team. Businesses use part-time marketing executives because they do not need a full-time marketing executive but still require expert marketing leadership. I spent 10 years in an agency environment working with a variety of clients at the same time. As your fractional CMO, I understand what it takes to provide impactful marketing consulting without the full-time role.
For large corporations, hiring a full-time chief marketing officer makes sense. Not every business needs a full-time CMO on the payroll. For small to medium-sized businesses, the benefits of a part-time marketing executive are clear: Your company gets an experienced marketing executive without the full-time salary and bonus structure. The money you save can be reallocated to accelerate your marketing initiatives.
✓ Early-stage startups needing guidance and execution on your go-to-market strategy
✓ Established brands or businesses looking to accelerate growth
✓ Private equity and venture capital firms
✓ Companies that require an interim CMO to fill a vacated role
Fractional CMOs are the perfect solution for Private Equity and Venture Capital Firms to mitigate risk. As a former startup co-founder, I spent years working alongside my talented co-founders, each with a unique set of skills that complement the other. Technology or product-focused startup founders, regardless of vision, may not have the expertise to develop a viable marketing strategy that will acquire new customers profitably. If you're a Private Equity or Venture Capital firm, you can leverage a fractional CMO to ensure your investments are maximized.
✓ Give your holdings c-level insight without tying up marketing resources
✓ Marketing consulting with your startup founders
✓ Evaluate market readiness pre-and post-acquisition
✓ Budget allocation strategy
✓ Provides complete transparency for both sides
A step-by-step roadmap and action plan that addresses a wide range of short-term and long-term marketing objectives.
We'll leverage insights and historical data to build new, effective sales funnels, and optimize existing sales channels.
I'll use marketing intelligence to maximize return and report key performance indicators to leadership.
Manage, grow, mentor, and inspire your company's marketing team to be the best version of themselves.
Implement processes that result in greater efficiencies across your organization.
Work closely with the C-suite, departments, and external agencies to align objectives.
I understand what it's like to be in the trenches. I had 9-5 sales and marketing jobs wearing a suit and tie trying to catch the subway on a hot July summer. I worked for a Fortune 100 company. I was also a startup co-founder, working 18 hours a day eating fast food alongside talented co-founders trying to build something amazing. During my tenure as Chief Marketing Officer for New York-based startup Hey Hey Gorgeous, we established ourselves as the premier web destination for curated beauty establishments in the US.
In 2013, I started my own marketing agency, developing content for some of the most desired beauty and fashion brands around the world. For the past 10 years, I spent time in New York and Madrid, helping over 100 brands and businesses grow. That global perspective has shaped how I approach my work - think BIG.
I've had the pleasure of being a guest speaker at Columbia University, the University of Maryland, and LIM College of Fashion. A native of San Diego, I enjoy traveling, staying active, and spending time with my family.
Unlock your business's potential and take the first step toward success by scheduling a free 30-minute strategy session with me. Use the typeform below or contact me directly.
Patrick Kritchever
info@stranded.me
(917) 605-2993
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