With over 20 years of experience in traditional and digital marketing, e-commerce, and sales, I have a proven track record of scaling SaaS companies, and DTC brands in apparel, footwear, cosmetics, health, and wellness. I have helped some of my clients grow 100%-400% in 1-2 years. My global perspective living in New York City and Madrid has shaped how I approach my work - think big. I am excited and passionate about helping companies reach new heights. As your fractional Chief Marketing Officer (part-time CMO), I will provide high-level guidance and marketing expertise to your organization.
A fractional CMO (or part-time CMO) is someone who serves as your Chief Marketing Officer for your company but is hired as a contractor or consultant. They bring vast knowledge and experience in planning and executing marketing strategy, building cohesive brands, leveraging digital media, improving sales pipelines, and generating leads for your sales team. Businesses use part-time marketing executives because they do not need a full-time CMO but still require expert marketing leadership. I spent 9 years in an agency environment working with a variety of clients at the same time. As your fractional CMO, I understand what it takes to provide impactful marketing consulting without the full-time role.
For large corporations, hiring a full-time chief marketing officer makes sense. Not every business needs a full-time CMO on the payroll. For small to medium-sized businesses, the benefits of a fractional CMO are clear: Your company gets an experienced marketing executive without the full-time salary and bonus structure. The money you save can be reallocated to accelerate your marketing initiatives.
Fractional CMOs are the perfect solution for Private Equity and Venture Capital Firms to mitigate risk. As a former startup co-founder, I spent years working alongside my talented co-founders, each with a unique set of skills that complement the other. Technology or product-focused startup founders, regardless of vision, may not have the expertise to develop a viable marketing strategy that will acquire new customers profitably. If you’re a Private Equity or Venture Capital firm, you can leverage a fractional CMO to ensure your investments are maximized.
I’ll deep dive into your marketing strategy, company strengths, and market conditions and craft new short-term and long-term objectives.
Introduce new sales and marketing initiatives, optimize sales channels, and develop a roadmap for increased profitability.
Leverage data and marketing intelligence to maximize return and report key performance indicators to leadership.
Manage, grow, mentor, and inspire your company’s marketing team to be the best version of themselves.
Implement processes that result in greater efficiencies across your organization.
Work closely with the C-suite, departments, and external agencies to align objectives.
I understand what it’s like to be in the trenches. I had 9-5 sales and marketing jobs wearing a suit and tie trying to catch the subway on a hot July summer. I worked for a Fortune 100 company. I was also a startup co-founder, working 18 hours a day eating fast food alongside talented co-founders trying to build something amazing. During my tenure as Chief Marketing Officer for New York-based startup Hey Hey Gorgeous, we established ourselves as the premier web destination for curated beauty establishments in the US.
In 2013, I started my own marketing agency, developing content for some of the most desired beauty and fashion brands around the world. For the past 9 years, I spent time in New York and Madrid, helping over 100 brands and businesses grow. That global perspective has shaped how I approach my work - think BIG. As a fractional CMO, strategic advisor, and consultant, my goal is to help your business find its north star.
I’ve had the pleasure of being a guest speaker at Columbia University, the University of Maryland, and LIM College of Fashion. A native of San Diego, I enjoy traveling, staying active, and spending time with my family.
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