Stranded was selected by IFEMA (Institución Ferial de Madrid) to produce digital video content to help promote and revitalize Mercedes-Benz Fashion Week Madrid for 2017 and beyond. Stranded produced a series of videos throughout the week including daily recaps and interviews with influencers and celebrities. In addition, Stranded will also serve as a digital consultant and sounding board for fashion designers participating at Fashion Week - offering e-ommerce development, video content, digital strategy and advertising services.
"We’re excited and grateful for the opportunity that Director Charo Izquierdo and IFEMA have given us”, says Patrick Kritchever, Creative Director of Stranded. "Charo wants to highlight the connection between Fashion Week and how digital plays a role in that. Our goal is to bring a fresh perspective to cinematic storytelling to highlight the amazing brands and attendees participating."