Following the successful launch of their new e-commerce experience, specialty coffee brand Jaunt Coffee Roasters, Stranded took on the challenge of developing their online retail strategy, building and managing digital ad campaigns, and designing ad creative. Stranded had two objectives: develop a hyper-local set of campaigns to drive store traffic and build an online subscription program to generate recurring revenue. Since the beginning of 2020, the Jaunt is experiencing a considerable increase in foot traffic at its physical location, and month-to-month and year-over-year growth in-store and online.
Our objective was to create visually striking yet simple ad campaigns - using a combination of creative assets shot in-studio and on location. Our regional photographer Victor Schwanke shot various angles of the products to add depth and highlight the unique brand touchpoints. Additional assets shot on location served as supporting brand creative for the ad campaigns and website.
