Following the successful launch of their new e-commerce experience, specialty coffee brand Jaunt Coffee Roasters extended their partnership with Stranded. We took on the challenge of developing their digital ad campaigns, designing ad creative, and to provide ongoing retail strategy. Since the beginning of 2020, we are seeing 4.23x ROIS and 25%-38% month-over-month growth. Site traffic is up 75% every month, and returning customer rates and average order values have steadily increased.
Create depth and highlight the unique brand touchpoints
With the online store fully realized, Jaunt had aspirations of growth on a national scale. Our strategy was to create effective ad layouts - using a combination of creative assets shot in-studio and on-location. In-studio, we captured various angles of the product to add depth and highlight the unique brand touchpoints. On-location photos consisted of various drinks such as rosemary lattes, iced Americanos, and cold brew mojitos.