Nestled in the vibrant heart of Barcelona, Wines and Copas beckons with a curated collection of more than 550 exquisite wines, champagnes, and spirits sourced from every corner of the globe. With their retail space conveniently nestled just a stone's throw away from the iconic Sagrada Familia, they artfully merge the city's vivacious spirit with an intimate shopping experience. Driven by the desire to extend this captivating essence into the digital realm, their ambitious goal was to establish a commanding web presence across Europe, ensuring a seamless and delightful purchasing process for wine enthusiasts near and far. Wines and Copas Barcelona enlisted the expertise of Stranded to craft an e-commerce platform, while also providing invaluable retail strategy consultation.
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Stranded made a strategic decision to implement Shopify as its chosen e-commerce platform, driven by its seamless fulfillment process, efficient inventory management capabilities, robust security measures, unwavering reliability, and comprehensive sales reporting features. In the initial phase, our primary objective centered around revitalizing the Wines and Copas e-commerce platform, ensuring its appeal to a wide range of customers, including seasoned wine buyers and casual shoppers alike. Through thoughtful design enhancements and user-centric optimizations, we aimed to create a captivating and user-friendly online experience that catered to the diverse needs and preferences of our target audience.
To tourists in Barcelona, we implemented currency conversion and translation functionality, enabling seamless transactions and enhanced user experience in five different languages. In our efforts to streamline the website's navigation, we strategically reserved product subcategory filters exclusively for collection pages, allowing us to optimize the main navigation for sorting products based on price, best-selling status, region, and other relevant criteria. These refinements ensured a user-friendly interface that facilitated efficient product discovery and exploration for customers, ultimately enhancing their overall shopping journey.
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