A go-to-market (GTM) strategy is a step-by-step action plan for launching a new product or service into a market. Not to be confused with a marketing plan (see below), a marketing strategy is a standarized approach to a wide range of short-term and long-term marketing objectives.
Go-to-market strategies are a critical part of business planning that can help you achieve your goals and boost sales in an efficient way. In fact, they’re so important that many startup executives consider a GTM plan just as important as the product itself.
A well-defined and disciplined GTM strategy helps get your product to market faster and more successfully. It creates a tactical approach to selling, marketing and distributing your product that can be easily monitored and measured.
The go-to-market (GTM) strategy is the foundation of your marketing efforts. It should be customized and tailored to your business model, but the core components must be present in any successful strategy.
GTM strategies are go-to-market plans that support specific, timed initiatives (such as a new product launch). Marketing plans cover how you’ll achieve all your marketing goals, and are more wide-ranging than GTM strategies. Marketing plan typically include:
Regardless of which stage of the lifecycle your business is in, we can help design a step-by-step roadmap and action plan that addresses a wide range of short-term and long-term marketing objectives.Learn more
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